REWE Group is one of the leaders in German and European trading and travel. Since
it was founded in 1927, REWE Group has evolved from a co-operative purchasing association
into a multinational corporation. In this process, REWE Group has repeatedly been
reconceived to this very day. Most recently, the Management Board responded to the
challenges of increasingly internationalised trade by introducing the most far-reaching
restructuring in the history of the company. A uniform strategy was developed and
the new umbrella brand logo "REWE Group" was introduced to link the 80-year
traditions of REWE to the modern demands of an international company.
REWE Group has two core businesses: trading and travel and tourism. These two businesses
are carried out under a variety of sales lines. Trading, in particular, is undergoing
the largest reorientation in the history of the company. REWE Group is concentrating
its high-sales (11.7 billion euros) national full-range store business under a strong
brand: REWE. Three thousand REWE stores throughout Germany have recently received
a new uniform appearance. With the exception of the STANDA supermarket
brand, the miniMAL, HL, Stüssgen and Otto Mess store names are vanishing from
the German market. Under the "nahkauf" label, small-scale neighbourhood
stores offer a limited product range to cover the daily needs of customers
In the field of national discount stores, REWE Group continues to be exceptionally
well positioned with the PENNY brand. The
toom hypermarket chain, toom BauMarkt
DIY and
ProMarkt home electronics specialist stores as well as REWE GROSSVERBRAUCHER-SERVICE
(GVS) commercial wholesale customer service and FEGRO/SELGROS
cash-and-carry outlets round out the company’s activities on its domestic
German market.
A Course for Expansion in Europe
REWE Group is continuing its course for expansion throughout Europe with
its supermarkets (BILLA,
MERKUR,
STANDA, Iper STANDA), discount store (PENNY MARKET)
and bulk customer businesses (transGourmet, SELGROS) in France,
Austria, Switzerland, Italy, Croatia, Poland, Hungary, Bulgaria, Romania, the Ukraine,
Slovakia, the Czech Republic and Russia.
A fixed part of the overall strategy at REWE Group also applies to the second pillar
of the company’s core business: travel and tourism, earning a total turnover
of more than 4.2 billion euros. The REWE Touristik unit comprises the market segments
of building-block and distance-travel operators (DERTOUR, MEIER'S WELTREISEN
and
ADAC Reisen), package tour operators (ITS, JAHN REISEN
and
TJAEREBORG) and travel agency sales, which include DER and ATLASREISEN along
with other firms.
Satisfactory increases in turnover in Eastern Europe
By expanding into foreign markets, REWE Group strengthens its position on the markets.
Already today, more than 30 per cent of the companies turnover is earned in 13 European
countries apart from the German market. In more than 3,000 stores, 85,000 employees
have earned a turnover of more than 12 billion euros.
The overall foreign turnover in the business year 2006 rose by four per cent to
12.2 billion euros. This very satisfactory result was achieved especially thanks
to the development in Eastern Europe: REWE Group's subsidiaries in Bulgaria, Romania,
the Czech Republic, Croatia, Slovakia, Poland, Russia, the Ukraine and Hungary could
increase their turnover by 17.8 per cent to a total of 3.8 billion euros.
In Austria and Italy, REWE Group achieved proceeds of 6.4 billion euros, which is
an increase of 3.7 per cent compared to the previous year. On the Russian market,
which was entered by REWE Group not before 2004, the company managed to make an
impressing step forward. In the Moscow region alone, 15 new outlets were acquired
in the first quarter; by the end of the year, already 21 stores were operated under
the BILLA brand. Through its new acquisitions, the Group has achieved double-digit
growth rates and earned 128 million euros. In future, the company will operate also
cash-and-carry markets in Russia.
REWE Group is continuing its course for expansion throughout Europe with its supermarkets (BILLA, MERKUR, STANDA, Iper STANDA), discount store (PENNY MARKET) and bulk customer businesses (transGourmet, SELGROS) in France, Austria, Switzerland, Italy, Croatia, Poland, Hungary, Bulgaria, Romania, the Ukraine, Slovakia, the Czech Republic and Russia.
A fixed part of the overall strategy at REWE Group also applies to the second pillar of the company’s core business: travel and tourism, earning a total turnover of more than 4.2 billion euros. The REWE Touristik unit comprises the market segments of building-block and distance-travel operators (DERTOUR, MEIER'S WELTREISEN and ADAC Reisen), package tour operators (ITS, JAHN REISEN and TJAEREBORG) and travel agency sales, which include DER and ATLASREISEN along with other firms.